Is the online advertising efficient?

Until now, the Internet approved that it is the most powerful media for finding information that humanity ever knew. In 2001, The Internet Advertising Bureau reported that a dramatic growth of online advertising expenses , of almost 161%. And the reason for that was that the business on Internet , the commerce was growing and diversifying so much , passed the most optimistic forecasts.
But, to have an prosperous business on the Internet we must know and keep in mind that some rules. Because of the fact that this market has became accessible to almost everyone, it has developed very much and very fast. Like every communication or promotion media , the site that we choose to make our advertising must be one who attract the people. The hyper-space is or not measurable, like some specialists in this domain said. No matter what would be the answer, the fact is that the Internet growth is extraordinary. The number of commercial sites increase alarming, with almost 5000 for day. So, this hyperspace, like also says his name, is very big, and inside of it coexists an almost unlimited number of competitors, which aim to attract the public on their side and also more and more revenues. But, these must know also that, a person visits daily, on average, no more than seven sites. Plus, the mixed use of the Internet for commercial sites, personal sites and educational sites, creates confusion regarding the optimal place in which to place ours advertising messages.
Although the Internet has emerged from the need to be informed of the people, like an academic instrument, now is changing into something so commercial, unbalanced the balance of advertising industry for a long time now on.
Once the people began to use intensive the network, the others media, especially those written , like newspapers and magazines have appealed too to Internet and opened on-line editions, much cheaper than those printed and more convenient for readers.
This media was offering to publications, besides a much larger audience, the possibility to have links between articles or other publications and that allowed a better information for the public.
Most of the websites, talking here about of few hundreds of thousands, are owned by companies that prefer to make known themselves by so-called home-pages , thinking that so they will attract more clients.
However, although the fixed content of a Web page can be produced cheaply by several amateurs, the building and the maintenance of a creative and effective content of this field by professionals can cost a lot.
Now, have appeared newer methods and the publications try to adopt them to recover the costs, one of them being to sell the access to certain materials, like when you're forced to buy product from newsstand.
Versiunea romana

The decalogue of promises

The decalogue of promises

Hello everybody! I am inaugurating our new method of communication confessing to you that I did this step from a selfish reason…to enhance myself. And when I tell that, I mean especially to cultivate one of my oldest passions…naming here the one for writing. The second objective of this blog was to involve me in continuously in finding the most interesting and useful news from the fields that interested me in a greater measure, areas such as PR, Marketing and Mass Communications. I will try to talk here about what I had found as good to know.

The decalogue of promises
1. I promise to respect the integrity of Romanian language grammar and to try to not neglect the sharp and other accents of French so as my keyboard will allow me…and to not abuse of too many unfortunates shorts.
2. I promise to put my creativity to work for the benefits of the community of the internet peoples which will visit me and spend their time in a pleasant and helpful way.
3. I promise to translate as many posts as possible in English or in French (depending by the mood), maybe in this way I will be able to improve my writings in these languages.
4. I promise to consider and to respect all the good advices which I’ll get on this blog.
5. I promise to make available all my sources to all those interested.
6. I promise this website will not end in a month or two and it will increase in a year like others in seven years.
7. I promise to be objective and non-mi and to argument every personal point of view.
8. I promise to be open to dialogue with anyone interested to discuss on the topics presented on this blog.
9. I promise to offer my help and to advice with great pleasure , as far as possible, the people who will ask me these things, especially in the interpersonal communications, the communication in public, the appearance in public, the public image and stuff like this .
10. I promise to keep my promises.
Thanks for your trust!